Famous Detergent ECO Paper-Based Bottle

Famous has been able to use the technology to package liquid products in first-of-its-kind paper-based bottles, made of sustainably sourced pulp and designed to be recycled in the paper waste stream.

The bottles are sprayed inside with a proprietary coating that repels water, enabling the paper-based packaging material to hold liquid products like laundry detergent, dish soap, pet shampoo, pet odor clean spray which contains surfactants, fragrances, and other active ingredients.

Creating recyclable, paper-based packaging without additional plastic layers is a huge challenge. Packaging provides a promising solution to radically reduce the use of plastic and will help Famous achieve its commitments to a waste-free world. To tackle plastic waste, we need to completely rethink how we design and package products. 

Consumers are becoming increasingly aware of the impact of products on the planet and are making purchasing choices based on sustainability factors, including packaging. Delivering functionally superior products that address environmental issues that people care about, such as the innovative sustainable packaging announced today, will make Famous a stronger, more successful business.

Halve its use of virgin plastic, by reducing its absolute use of plastic packaging by more than 100,000 tonnes.

Help collect and process more plastic packaging than it sells.

Ensure that 100% of its plastic packaging is designed to be fully reusable, recyclable, or compostable.

Increase the use of post-consumer recycled plastic material in its packaging to at least 25%.

Our mission is to fundamentally change the way businesses behave around plastic, conventional packaging, and all things toxic, and provide individuals with honest sustainable options.